Parkway Arena

Google has a proprietary algorithm and professional sites ranking, more than 100 different criteria for the calculation, each with a weighting which, over time change. Since the algorithm for specific techniques, the work of May and not working and over time. It is important to remember if you have your website Ranking-seems to change for no apparent reason. For this reason, optimize your site should not be a single task. You should always try, test and refine your efforts.
On-site (keyword) factors. Keyword factors influence how, where and when to use keywords. Importance, although your site is optimized for your main keywords, and if the same keywords in your content and links. Keyword factors determine the relevance of the page.
Off-site (link) factors. These include the quantity and quality of links on your site. Link factors determine the importance and the page is related to Google PageRank (PR). Links play a very important role in the classification levels, particularly for competitive markets.
Very simply, Google has pages in its index, both relevant and important to search for a word or phrase, and then displays them in descending order on search results pages.